Products designed and manufactured in Italy

Toothpaste

Pure White

Toothpaste

Mouthwash

Fresh

Mouthwash

Pure White

Cavity protective with
multivitamin action toothpaste

Pure White

ANTIOXIDANT

PURE WHITE is an efficient antioxidant and protective toothpaste, enriched with A, B, and C vitamins

CLINICALLY TESTED

PURE WHITE formula is clinically tested and
approved by dentists

MADE IN ITALY

100% designed and produced in Italy

ANTI-CAVITY ACTION

It prevents plaque buildup and cavities, thanks to the action of fluoride

FRESH MINT

We spent more than 200 hours in R&D to find the most refreshing and delicious mint flavor for your oral hygiene

REVOLUTIONARY PACK

Never squeeze it again!
The revolutionary patented format of the airless packaging lets you use all of the product without any waste
#clickandbrush

Fresh

A soothing and anti-plaque
mouthwash

Fresh

REFRESHING

The mint flavor of Piuma FRESH keeps your breath fresh for a long time

GREEN & REUSABLE

The FRESH mouthwash bottle is made of sustainable aluminum. It’s designed to be reused after the product is finished

DELICATE

The innovative formula with aloe vera helps soothe your gums

ANTI-PLAQUE

FRESH formula contains cetylpyridinium chloride, to reduce the bacterial load in the oral cavity

MADE IN ITALY

100% designed and produced in Italy