PIUMA is “Italia Geniale” at EXPO 2020 Dubai

Italia Geniale: at the Italian Pavilion of Expo Dubai the Beauty of Design unites People

At the Italian Pavilion of Expo Dubai, on the occasion of the Dubai Design Week, the exhibition ITALIA GENIALE (genius Italy). Design enables, Beauty, originality, creativity of the universally appreciated industrial design.

An exhibition realised by ADI and ADI Design Museum for the Ministry of Economic Development, the Ministry of Foreign Affairs and International Cooperation and the General Commissariat for Expo 2020 Dubai, in collaboration with UIBM Italian Patent and Trademark Office, Unioncamere and ITA/ICE Italian Trade Agency.

The historical and modern icons exhibited in the Pavilion bear witness to the connection between creativity and craftsmanship, between conception and realisation.

Italia Geniale wants to represent the most powerful softpower of our identity, of the Italian beauty that unites people, in memory as in contemporaneity.

The exhibition is divided into 5 themes: our iconic toothbrush is exhibited in the Live-able section: objects that have to do with physical and mental integrity, which focus on the theme of care for oneself and for others.


News report TG1