RESEARCH AND INNOVATION ARE THE CORE OF PIUMA’S STRATEGY

According to PIUMA there is no innovation without science and design, and this has made it worldwide unique in the last few years.
An unconventional gamble which Michele Longato wanted since the very beginning of its Company. Every day the PIUMA RESEARCH CENTER discovers, invents, and develops solutions aiming for perfection by providing with a complete answer to the users’ needs and desires concerning the Oral Beauty Care.

RESEARCH AND INNOVATION ARE THE CORE OF PIUMA’S STRATEGY

According to PIUMA there is no innovation without science and design, and this has made it worldwide unique in the last few years.
An unconventional gamble which Michele Longato wanted since the very beginning of its Company. Every day the PIUMA RESEARCH CENTER discovers, invents, and develops solutions aiming for perfection by providing with a complete answer to the users’ needs and desires concerning the Oral Beauty Care.

HOW:

  • By investing more on average than its competitors in research and development, not only to improve the performance and experience with the products, but also to stand out with the whole business quality system.
  • By fulfilling the different needs and desires of the clients through an inclusive and customised Oral Beauty Care offer thanks to the use of data, algorithms, and artificial intelligence.
  • By contributing to a more sustainable future thanks to the scientific progresses and the complementary nature of our expertise in green chemistry, biology, biotechnology, and eco-design.

The development of every product requires several years because the PIUMA RESEARCH CENTER laboratory gives a unique sensory profile to every formula and product. These profiles are designed to offer a pleasant physical and emotional experience to the clients by combining efficacy and pleasure benefits. As Michele Longato explains: “We create the perfect product when it is able to offer an extraordinary experience by providing with results without compromises.”

THE SCIENCE NOURISHES YOUR SMILE

To develop the science of smile, PIUMA involves the most well-known scientists, professionals, dentists, and health and beauty global research centres. This productive collaboration led the Company to be the first who created and introduced the active bristles on the worldwide market.  When these bristles meet water, gradually release active substances able to nourish the mouth tissues like teeth and gums. The first active bristles have been enriched with Vitamin C, and then with Echinacea. Exclusive solutions for a better oral hygiene which transforms the toothbrush from a simple mechanical instrument supporting the toothpaste to an absolute protagonist for the best health of your smile.

the revolution of the active bristles

Bristles with Vitamin C
HEALTHY GUMS

Anti-bacterial bristles
PERFECT SMILE

Bristles with Echinacea
STRONG TEETH TISSUES

By introducing the Vitamin C into the toothbrush’s bristles for the first time, PIUMA brings another innovation to improve the oral health and hygiene. Vitamin C eases the gum tissues healing with a reduction of bleeding trend. It also increases the immune defences by supporting the gum health. Piuma’s brushes with these bristles have been prepared and tested for the Vitamin C dissolution into the water. A special instrument for the rubbing tests performed a cycle of 2-minute brushing and showed and measured the Vitamin C quantity released by the bristles: 3 µg.

The anti-bacterial bristles are Tynex® rounded premium micro bristles with a minimum thickness of 0.1 mm able to perfectly remove the organic film without damaging the gums in anyway. Available in the soft and medium version with their typical black colour.

Echinacea is able to protect the respiratory track and strengthen the immune system by stimulating our natural body defences, and it performs an antiviral and anti-bacteria action. Its main functions are anti-inflammatory, healing and immunostimulant, and it is perfect for the hygiene of gum lines and interdental spaces. It also reduces the bad breath and removes the halitosis bacteria.

the revolution of the active bristles

Bristles with Vitamin C
HEALTHY GUMS

By introducing the Vitamin C into the toothbrush’s bristles for the first time, PIUMA brings another innovation to improve the oral health and hygiene. Vitamin C eases the gum tissues healing with a reduction of bleeding trend. It also increases the immune defences by supporting the gum health. Piuma’s brushes with these bristles have been prepared and tested for the Vitamin C dissolution into the water. A special instrument for the rubbing tests performed a cycle of 2-minute brushing and showed and measured the Vitamin C quantity released by the bristles: 3 µg.

Anti-bacterial bristles
PERFECT SMILE

The anti-bacterial bristles are Tynex® rounded premium micro bristles with a minimum thickness of 0.1 mm able to perfectly remove the organic film without damaging the gums in anyway. Available in the soft and medium version with their typical black colour.

Bristles with Echinacea
STRONG TEETH TISSUES

Echinacea is able to protect the respiratory track and strengthen the immune system by stimulating our natural body defences, and it performs an antiviral and anti-bacteria action. Its main functions are anti-inflammatory, healing and immunostimulant, and it is perfect for the hygiene of gum lines and interdental spaces. It also reduces the bad breath and removes the halitosis bacteria.

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