RESEARCH AND INNOVATION ARE THE CORE OF PIUMA’S STRATEGY
According to PIUMA there is no innovation without science and design, and this has made it worldwide unique in the last few years.
An unconventional gamble which Michele Longato wanted since the very beginning of its Company. Every day the PIUMA RESEARCH CENTER discovers, invents, and develops solutions aiming for perfection by providing with a complete answer to the users’ needs and desires concerning the Oral Beauty Care.
RESEARCH AND INNOVATION ARE THE CORE OF PIUMA’S STRATEGY
According to PIUMA there is no innovation without science and design, and this has made it worldwide unique in the last few years.
An unconventional gamble which Michele Longato wanted since the very beginning of its Company. Every day the PIUMA RESEARCH CENTER discovers, invents, and develops solutions aiming for perfection by providing with a complete answer to the users’ needs and desires concerning the Oral Beauty Care.
HOW:
- By investing more on average than its competitors in research and development, not only to improve the performance and experience with the products, but also to stand out with the whole business quality system.
- By fulfilling the different needs and desires of the clients through an inclusive and customised Oral Beauty Care offer thanks to the use of data, algorithms, and artificial intelligence.
- By contributing to a more sustainable future thanks to the scientific progresses and the complementary nature of our expertise in green chemistry, biology, biotechnology, and eco-design.
The development of every product requires several years because the PIUMA RESEARCH CENTER laboratory gives a unique sensory profile to every formula and product. These profiles are designed to offer a pleasant physical and emotional experience to the clients by combining efficacy and pleasure benefits. As Michele Longato explains: “We create the perfect product when it is able to offer an extraordinary experience by providing with results without compromises.”
