PURE WHITE
toothpaste

FRESH
Mouthwash

PURE WHITE
toothpaste

FRESH
Mouthwash

PURE WHITE

Cavity protective with
multivitamin action toothpaste

ANTIOXIDANT
PURE WHITE is an efficient antioxidant and protective toothpaste, enriched with A, B, and C vitamins.

CLINICALLY TESTED
PURE WHITE formula is clinically tested and
approved by dentists.

MADE IN ITALY
100% designed and produced in Italy.

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ANTI-CAVITY ACTION
It prevents plaque buildup and cavities, thanks to the action of fluoride.

FRESH MINT
We spent more than 200 hours in R&D to find the most refreshing and delicious mint flavor for your oral hygiene.

REVOLUTIONARY PACK
Never squeeze it again!
The revolutionary patented format of the airless packaging lets you use all of the product without any waste.

PURE WHITE

Cavity protective with
multivitamin action toothpaste

Shop Now

ANTIOXIDANT
PURE WHITE is an efficient antioxidant and protective toothpaste, enriched with A, B, and C vitamins.

ANTI-CAVITY ACTION
It prevents plaque buildup and cavities, thanks to the action of fluoride.

CLINICALLY TESTED
PURE WHITE formula is clinically tested and
approved by dentists.

REVOLUTIONARY PACK
Never squeeze it again!
The revolutionary patented format of the airless packaging lets you use all of the product without any waste
#clickandbrush

MADE IN ITALY
100% designed and produced in Italy.

FRESH MINT
We spent more than 200 hours in R&D to find the most refreshing and delicious mint flavor for your oral hygiene.

FRESH

A soothing and anti-plaque
mouthwash

REFRESHING
The mint flavor of Piuma FRESH keeps your breath fresh for a long time.

GREEN & REUSABLE
The FRESH mouthwash bottle is made of sustainable aluminum. It’s designed to be reused after the product is finished.

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DELICATE
The innovative formula with aloe vera helps soothe your gums.

ANTI-PLAQUE
FRESH formula contains cetylpyridinium chloride, to reduce the bacterial load in the oral cavity.

MADE IN ITALY
100% designed and produced in Italy.

FRESH

A soothing and anti-plaque
mouthwash

Shop Now

REFRESHING
The mint flavor of Piuma FRESH keeps your breath fresh for a long time.

DELICATE
The innovative formula with aloe vera helps soothe your gums.

GREEN & REUSABLE
The FRESH mouthwash bottle is made of sustainable aluminum. It’s designed to be reused after the product is finished.

ANTI-PLAQUE
FRESH formula contains cetylpyridinium chloride, to reduce the bacterial load in the oral cavity.

MADE IN ITALY
100% designed and produced in Italy.