MADE IN ITALY
MADE IN ITALY
“I founded PIUMA because I dream of a brand that – by combining aesthetics, scientific research, and technology – transforms oral hygiene into a new beauty care ritual, because true beauty starts with your smile: Yours!”
Michele Longato
Piuma© CEO
“I founded PIUMA because I dream of a brand that – by combining aesthetics, scientific research, and technology – transforms oral hygiene into a new beauty care ritual, because true beauty starts with your smile: Yours!”
Michele Longato
Piuma© CEO
OUR GRADUAL RELEASE ACTIVE BRISTLES
These special bristles, when in contact with water, gradually release active ingredients that nourish the mouth’s tissues such as teeth and gums.
The first active bristles were enriched with vitamin C, followed by those with Echinacea, bamboo charcoal, and the major 2025 innovation: collagen, baking soda, and ginkgo biloba.
Exclusive solutions for optimal oral hygiene that redefine the toothbrush as the leading player for a healthier smile—not just a mechanical support for toothpaste.
OUR GRADUAL RELEASE ACTIVE BRISTLES
These special bristles, when in contact with water, gradually release active ingredients that nourish the mouth’s tissues such as teeth and gums.
The first active bristles were enriched with vitamin C, followed by those with Echinacea, bamboo charcoal, and the major 2025 innovation: collagen, baking soda, and ginkgo biloba.
Exclusive solutions for optimal oral hygiene that redefine the toothbrush as the leading player for a healthier smile—not just a mechanical support for toothpaste.
DESIGN AND
SCIENTIFIC RESEARCH
For PIUMA, there’s no innovation without careful design study and constant scientific research.
This is the origin of the PIUMA RESEARCH CENTER, where every day we discover, invent, and develop solutions that aim for perfection, providing an absolute answer to consumers’ needs and aspirations in Oral Beauty Care.
DESIGN AND SCIENTIFIC RESEARCH
For PIUMA, there’s no innovation without careful design and constant scientific research.
This is how the PIUMA RESEARCH CENTER was born, where every day we discover, invent, and develop solutions aimed at perfection, providing the ultimate response to consumers’ needs and aspirations in Oral Beauty Care.
PIUMA
AROUND THE WORLD
PIUMA AROUND THE WORLD
PRESS REVIEW
PRESS REVIEW
@PIUMACARE
@PIUMACARE